IncomeBox focuses on giving you ways to enhance and improve your overall marketing. ParleeStumpf delivers unexpected strategies, strong copy, bold graphic design, comprehensive production services and proven web tactics. It’s what we do. It’s why we’re here. It’s why we’re hired.
In this edition of IncomeBox, I’ll be giving you an easy to follow 2012 marketing checklist. It’s a great time to revaluate what you have done, figure out what you’ll do next or if you have done nothing, START!
Please hit reply and let me know if you would like a free consultation about your 2012 Marketing Plan and learn how to make it make money for you.
I answer every email sent to me.

Todd Parlee
Senior Partner
Happy 2012 to you!
I’m so grateful for all my IncomeBox readers but I’m telling you, stop reading and DO! Time to take action with your marketing if you haven’t, or take advantage of more tactics to enhance your marketing goals. You can’t afford not to.
If you have been following each month’s post, and I know those of you who have, you may have noticed I have been giving you systematic steps for making your marketing investment more profitable. I thought it would be a good idea to recap some of my articles to provide you with a checklist to follow to kick-start your marketing or take it to the next level in 2012.
The following is a great formula of steps and tactics to achieve huge marketing successes:
Marketing Budget
Marketing is like exercise…any amount of exercise is good but we want to make sure that we’ve done enough so that when we get on the scale, we reach our goal weight. With a budget and goal in mind we can then specify and implement which highly measurable tactics are needed to achieve success. Read more>
Marketing Plan
There are many excellent marketing tactics, but don’t fall into the trap of thinking that one tactic is enough to bring you success. The best way to achieve your marketing goal is with careful strategic planning and a strong knowledge base of the appropriate marketing tactics to implement which will deliver measurable ROI. Read more>
Website
Your website is a major, measurable marketing tool. When handled properly, it is a 24/7 sales force. The fact is that people are searching for you and the services that you provide. So make search engines like Google, Bing & Yahoo happy by paying attention to your site. They in turn will make your site easy to find by the customers who are searching for you. Read more>
Mobile Websites
Make it convenient for customers to access the information they need when they are using their mobile devices like smartphones and tablets. It’s a small thing that can make a big difference! The statistics of mobile usage is growing rapidly so it is time NOW to adapt your website to this important user-friendly technology. Read more>
Search Engine Optimization
Great Search Engine Optimization (SEO) plans use your website’s current statistics to establish specific, well defined goals that help you understand the results you can expect to achieve. No web effort is complete until you have marketed your website through a program of proper Search Engine Optimization period. Millions of customers use Google, Yahoo and Bing to find what they want: you and your products and services. Read more>
Email Marketing
Monthly E-Newsletters are an extremely cost effective way to solidify the relationship you have with clients/customers as well as engage potential new customers. If you read this e-newsletter, you understand how engaging it can be. Read more>
Social Media
Social Media is a great way to tap into your brand’s followers. Believe me, large or small, your business has followers and you need to know what they are saying. Getting your social media program set up will help you garner valuable input to keep the chatter about your brand positive and lucrative. Read more>
Press Releases
Press releases are another wonderful tool to add to your marketing arsenal. Weekly/monthly releases are a great way to get the message out that your business or service is thriving. That impression alone can motivate a prospect to consider doing business with your enterprise. Get the word out and you’ll see that people are listening. Read more>
Referrals
The worst thing you can do about using referrals as a marketing tactic is not doing it now. Like all marketing, you can’t wait until there’s no new business. Referrals are another low cost/high impact tactic that when handled properly and consistently can continually boost your company’s profits. Read more>
The bottom line. It’s time to get things done in 2012. Things seem a little brighter in the marketplace but that doesn’t mean you can relax. In fact, you need to do more with your marketing efforts to outpace your competitors, especially if they are utilizing tactics outlined here. The marketing landscape has changed and your customers are wiser, cost conscious and more value driven then ever. Your marketing needs to address this fact. Your clients are ready for you to impress them. We are ready to show you how to do it.
This Month’s Interesting Tidbit:
2012 Trending: “After a while, you just get tired of pinching the penny and decide you need to have an emotional release and go buy something.” – Marshall J. Vest, director, Economic and Business Research Center at university of Arizona’s College of Management, Capital Media Services.